Jakarta February 24, 2017 – BOLT again shows its achieving in Top Brand Award 2017 for the category of Mobile Internet Service Provider. BOLT won first place in this category for two consecutive years beating the other competitors. Billy Abe, Chief Product Officer BOLT, received the award directly from the organizer of Top Brand Award namely Marketing Magazine and Frontier Consulting Group, which was held at Hotel Mulia, Jakarta, on Friday (24/02).
"We are very proud to be selected as the Top Brand in Mobile ISP category in two consecutive years. It certainly gives a strong motivation for us to continue our journey providing better services. Recently BOLT has been not only doing improvement in terms of coverage and speed, but also in device, internet packages and payment flexibility. We also continue to focus on segmented market, so as to address the specific needs of consumers that constantly changing from time to time", Said Billy Abe, Chief Product Officer BOLT.
Top Brand Award is the highest award for a brand granted by MARKETING magazine based on the results of national research by Frontier Consulting Group. Since 2016, Frontier Consulting Group expanded area coverage survey from 11 cities to 15 cities (Jakarta, Bandung, Semarang, Surabaya, Medan, Makassar, Pekanbaru, Balikpapan, Palembang, Samarinda, Denpasar, Yogyakarta, Malang, Manado and Banjarmasin) with the total respondents as many as 12,200 respondents. Methodology Data collection was direct interviews (face to face interview) using a questionnaire as data collection instruments.
Top Brand Index is formulated based on 3 variables: Mind Share, Market Share and Commitment Share. The first variable, Mind Share, indicates a brand's strength inside the minds of the consumers of the respective product category. Market Share shows a brand's strength in a certain market in terms of consumers' actual buying behavior. Commitment Share indicates a brand's strength in encouraging consumers to buy that brand in the future.
To determine the value of the three variables, Frontier uses 3 parameters: top of mind awareness, last used and future intention. The value of each parameter that a brand in a particular product category possesses is determined by calculating the percentage of frequency of the brand relative to the frequency of all brands.
Billy on the same occasion said, "BOLT could receive Top Brand Award in two consecutive years, it shows customer strong confidence and believe towards the service quality and strength of BOLT", said Billy.
To maintain consumer confidence, BOLT continuously improves product quality and service lineup. Consumers can enjoy BOLT 4G Ultra LTE that provides three benefits: Ultra-Speed, Ultra-Coverage, and Ultra-Value.
"We are now in the position of competition. We hope that through the improvement of service, it can gives best contribution to our loyal and potential customers in Indonesia, particularly in providing easy, fast and affordable internet experience. We give the highest appreciation to our loyal and potential customers, so we were given the opportunity to receive this award", added Billy.